Every prospect who asks gets a peer-to-peer reference call before the demo, with no Carecentre staff in the room. Pick the customer whose operation most resembles your own. Book directly into their calendar. It's the sales motion no competitor offers — because most software vendors don't have customers willing to speak unprompted.
We've been on the buyer's side of enough software decisions to know what actually moves you across the line. It's not a sales deck. It's not a free trial. It's another operator, on a 30-minute call, telling you in plain English what they ran before, what they run now, and what actually changed.
We don't sell on charm. We sell on the operator's own due diligence — and the strongest signal in that is what a peer says when there's no salesperson present.
Charles, Mischa, and Warren volunteered for this programme. We didn't ask them to be marketing references; they asked us how they could help other operators avoid the same mistakes.
Our funnel doc is explicit: peer-to-peer reference is Path 04, the highest-leverage path in our customer base. If you're a serious prospect, this is the call to book first.
Charles owns operational performance across a 4-home group. Best person to talk to if you run multiple homes and want the group-level view: rota integrity, agency reduction, cross-home consistency.
Mischa runs the finance side of the group. Best person to talk to if you want the payroll, timesheet, and month-end-accuracy view — and the bureau handoff story.
Warren runs day-to-day operations across the group's homes. Best person to talk to if you want the floor-manager perspective: shift coordination, agency reduction, what changes on day one.
Best person to talk to if you run a smaller, family-led home and want the culture, onboarding, and recognition perspective — and how a single home maintains Outstanding.
We set up the calendar invite and step out. The call is a peer conversation; nothing said gets fed back to our sales team unless you tell us yourself.
What was the old stack? What broke in implementation? What changed on day one? What still doesn't work? Ask the ones a salesperson can't answer.
After the call, if you want to see the platform run on the floor, we'll arrange a half-day site visit to a Taylor & Taylor home.